Trademark Registration for Meesho Listing: The Complete 2026 Guide

Meesho has evolved from a social commerce app into a massive e-commerce marketplace. In 2026, while Meesho remains beginner-friendly, they have significantly tightened their Brand Authenticity Policies. Today, if you want to sell under a specific brand name or protect your unique designs from "copycats," Trademark Registration is your most powerful tool.

This guide explains why a trademark is essential for Meesho sellers, how to register yours, and the 2026 process for getting your brand approved on the supplier panel.

Is a Trademark Mandatory for Meesho?

Technically, you can sell unbranded or generic items on Meesho without a trademark. However, Trademark Registration becomes mandatory in the following scenarios:

• Brand Registry: If you want to list products under a unique brand name in the dropdown menu.

• Counterfeit Protection: To prevent other sellers from "mapping" onto your listings or using your brand name to sell inferior products.

• Category Approval: Certain high-risk categories (like Beauty, Electronics, or Premium Fashion) now require brand authorization or trademark proof to ensure quality.

2026 Update: Meesho’s automated duplicate detection system now prioritizes "Registered Brands." Without a trademark, you have limited legal standing to report other sellers who steal your product images or brand name.

Selecting the Right Trademark Class for Meesho

When you apply for a trademark, you must choose the "Class" that matches your products. Filing in the wrong class will lead to a rejection of your Meesho brand application.

Benefits of Trademarking Your Meesho Brand

1. Exclusive Rights: You are the only person legally allowed to use that brand name on Meesho.

2. Listing Lockdown: Stop other sellers from "piggybacking" on your high-performing catalogues.

3. Customer Trust: Listings with a "Registered Brand" tag often see a higher Click-Through Rate (CTR) and better conversion.

4. Legal Power: You can issue takedown notices to Meesho’s support team with a Trademark Acknowledgment (TM-A) or Certificate.

How to Register Your Brand on the Meesho Supplier Panel

Once you have filed your trademark and received your Application Number, follow these steps to get your brand live on Meesho:

1. Log in: Access your Meesho Supplier Panel.

2. Raise a Ticket: Go to the 'Support' section and select the category 'Cataloging & Pricing'.

3. Brand Request: Select the sub-issue: "My brand is not showing in the dropdown during listing."

4. Upload Documents: Attach your Trademark Certificate or the TM-A Filing Receipt.

5. Wait for Approval: Meesho’s team typically verifies brand documents within 24 to 72 hours. Once approved, your brand name will appear in the dropdown menu for all future listings.

Documents Required for 2026 Filing

To apply for the trademark itself, you will need:

• Applicant Details: PAN and Aadhaar of the owner.

• Brand Name/Logo: A clear JPEG/PNG of your brand mark.

• User Affidavit: Proof (invoices) if you have been selling under this brand name previously.

• MSME/Udyam Certificate: Using an MSME certificate reduces the government filing fee by 50% (from ₹9,000 to ₹4,500 for companies).

Conclusion

In the competitive landscape of 2026, selling on Meesho without a trademark is like building a house on rented land. By securing your brand identity today, you protect your future profits, build buyer loyalty, and ensure that your hard-earned sales stay yours.

Ready to secure your brand?

Would you like me to perform a "Trademark Search" to see if your desired brand name is available for registration?