A Pitch Deck is a concise, visual presentation that showcases a company’s business model, vision, market potential, and financial strategy to investors, stakeholders, or incubators.
It’s often the first impression that determines whether investors will want to meet or learn more.
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1. Cover Slide: Company name, logo, tagline, contact info.
2. Problem Statement: The real-world problem you are solving.
3. Solution: Your product/service and how it solves the problem.
4. Market Opportunity: Market size, target customer, and potential.
5. Product Demo: Screenshots, prototypes, or product flow.
6. Business Model: How the company makes money (revenue streams).
7. Go-to-Market Strategy: Sales, marketing, and partnership plans.
8. Traction & Milestones: Users, revenue, growth, or key achievements.
9. Competitive Landscape: Competitors and your unique advantage.
10. Financial Projections: 3–5 year revenue, costs, and profit forecasts.
11. Founding Team: Bios and relevant experience of key members.
12. The Ask & Use of Funds: How much you’re raising and what for.
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